Marketing Training Courses
The MBA’s marketing training courses will give your team the advantage when it comes to promoting and representing your business. Focusing on topics like marketing strategy, digital marketing, communication skills, and PR, our classes equip attendees to implement critical marketing efforts at a fraction of the cost of hiring a contractor or agency.
Date & Time
Dates vary
Half- and full-day courses; times vary
Location
MBA Erie Office
2171 West 38th Street, Erie, PA 16508
Pricing (Per Course)
Half-day: $140 for members/$200 for non-members
Full-day: Prices vary; see course information below
Skill Level
Beginner, Intermediate
Prerequisites
None required
Materials Required
None; attendees are welcome to bring their own laptop but it is not required for any of our Marketing Training courses
Who should take these courses?
While professionals in many positions and industries can benefit from our marketing training courses, we find they are especially helpful for…
- Marketing and/or communications specialists
- Customer service representatives
- Public relations (PR) employees
- Entry-level employees
- Sales professionals
Digital Marketing Training Courses
Unlock the magic of Canva with this half-day course. Canva for Marketing is tailored for professionals who want to use this user-friendly, versatile design studio for business communications, social media, email-marketing, or video.
Optimize your website and improve your search engine rankings with this half-day Digital Marketing & SEO training course. Learn strategies for building your digital presence, generating new customers through digital ads, and measuring your digital marketing ROI.
Still feeling wary of social media? Make social media work for your business when you take our half-day course, Intro to Social Media. You’ll learn the basics of social media, how to effectively integrate it with other marketing efforts, and how you can use it to bring in revenue.
Marketing Strategy & PR Training Courses
Join us for this half-day Marketing Planning training course and take your marketing strategy to the next level. Gain insight into using effective marketing, budgeting, and audience targeting to drive results and achieve your goals.
Our half-day PR Boot Camp is a crash course in public relations. You’ll receive a PR strategy template and learn how to utilize standard PR tactics like event plans, media pitches, and press releases. This course also covers guidance for evaluating PR strategies.
If you’re curious about using AI at work but feeling unsure about where to start, this half-day course is for you. Intro to AI in the Workplace covers basic AI terms, different AI tools, writing effective prompts, and more.
Communication Skills Training Courses
We’ll teach you about critical workplace communication practices in this half-day training course. Learn how to engage your team, create a positive environment, and support fellow employees when you attend The ‘Must-Haves’ of Effective Communication.
We recommend this half-day course to any and all professionals who use writing to communicate! Join us for Writing to WOW to learn about grammar, punctuation, clarity, succinctness, and other skills that will take your writing to the next level.
Hone your public speaking skills with this full-day training course. When you attend our Presentation Skills course, you’ll learn how to create a quality presentation, engage your audience, command attention, and harness the power of your voice.
Price per full-day course: $250 for members and $350 for non-members
Build a stronger connection with valued employees by developing essential communication skills in our Workplace Communication Skills course. In this full-day class, you’ll learn ways to improve workplace interactions and address common causes of employee conflict.
Price per full-day course: $220 for members and $300 for non-members
Turn unhappy customers into raving fans with our half-day Customer Service training course! You’ll discover techniques for delivering exceptional customer service and effective strategies for enhancing customer satisfaction–and loyalty.
Our half-day Difficult Conversations course will teach you about navigating challenging discussions. Learn how to identify potential triggers, prepare yourself, frame interactions constructively, and take responsibility for your words.
Course Instructor
Andrea Bierer
Meet Andrea Bierer! She has over two decades of marketing and communication experience, spanning from nonprofit grant initiatives to comprehensive for-profit company marketing. During her career, she has operated as the communication coordinator for multiple large community initiatives, served various roles at local universities, and thrived as a frequent certified trainer across Pennsylvania on a wide variety of topics. Andrea is a marketing manager for DBC Remodeling & Construction and has a bachelor’s degree in organizational communication.
Additional
Training Courses
Check out our full course catalog to learn more about all the training we offer to help your business succeed.
Customized
Onsite Training
We can bring any one of our courses to you–in person or online–or design a new course to meet your organization’s professional development needs.
Join the MBA
Membership allows you to access training at exclusive prices and make the most of your new knowledge by implementing it alongside our other offerings.
Questions?
If you have questions about MBA training or can’t find the course you’re looking for, get in touch with us by filling out the form.