Marketing Training Courses
The MBA’s marketing training courses will give your team the advantage when it comes to promoting and representing your business. Focusing on topics like marketing strategy, AI, digital marketing, communication skills, and PR, our classes equip attendees to implement critical marketing efforts at a fraction of the cost of hiring a contractor or agency.
Date & Time
Dates vary
Half- and full-day courses; times vary
Location
MBA Erie Office
2171 West 38th Street, Erie, PA 16508
Pricing (Per Course)
Half-day: $145 for members/$210 for non-members
Full-day: Prices vary; see course information below
Skill Level
Prerequisites
Materials Required
Who should take these courses?
While professionals in many positions and industries can benefit from our marketing training courses, we find they are especially helpful for…
- Marketing and/or communications specialists
- Customer service representatives
- Public relations (PR) employees
- Entry-level employees
- Sales professionals
Digital Marketing Training Courses
Unlock the magic of Canva with this half-day course. Canva for Marketing is tailored for professionals who want to use this user-friendly, versatile design studio for business communications, social media, email-marketing, or video.
Optimize your website and improve your search engine rankings with this half-day Digital Marketing & SEO training course. Learn strategies for building your digital presence, generating new customers through digital ads, and measuring your digital marketing ROI.
Still feeling wary of social media? Make social media work for your business when you take our half-day course, Intro to Social Media. You’ll learn the basics of social media, how to effectively integrate it with other marketing efforts, and how you can use it to bring in revenue.
Marketing Strategy & PR Training Courses
Join us for this half-day Marketing Planning training course and take your marketing strategy to the next level. Gain insight into using effective marketing, budgeting, and audience targeting to drive results and achieve your goals.
Our half-day PR Boot Camp is a crash course in public relations. You’ll receive a PR strategy template and learn how to utilize standard PR tactics like event plans, media pitches, and press releases. This course also covers guidance for evaluating PR strategies.
If you’re curious about using AI at work but feeling unsure about where to start, this half-day course is for you. Intro to AI in the Workplace covers basic AI terms, different AI tools, writing effective prompts, and more.
Communication Skills Training Courses
We’ll teach you about critical workplace communication practices in this half-day training course. Learn how to engage your team, create a positive environment, and support fellow employees when you attend The ‘Must-Haves’ of Effective Communication.
Let AI do the heavy lifting. You keep the voice.
Writing at work has changed. AI tools can draft, proofread, and polish your emails, reports, and recommendations in seconds — but only if you know how to use them well. In Smarter Writing with AI, you’ll learn which tools to reach for, how to prompt them so the output sounds like you (not a robot), and how to use AI as your on-demand editor, proofreader, and upgrade partner. Save time, write with more clarity and confidence, and stop second-guessing every message you send.
You’ll learn how to:
- Choose the right AI writing tool for the job — and when to use which one
- Prompt AI so your drafts sound human, on-brand, and in your voice
- Use AI to proofread, catch grammar slips, and tighten weak sentences
- Turn a rough draft into a polished message that lands with your audience
- Upgrade everyday writing — emails, reports, proposals, updates — without starting from scratch
Hone your public speaking skills with this full-day training course. When you attend our Presentation Skills course, you’ll learn how to create a quality presentation, engage your audience, command attention, and harness the power of your voice.
Build a stronger connection with valued employees by developing essential communication skills in our Workplace Communication Skills course. In this full-day class, you’ll learn ways to improve workplace interactions and address common causes of employee conflict.
Turn unhappy customers into raving fans with our half-day Customer Service training course! You’ll discover techniques for delivering exceptional customer service and effective strategies for enhancing customer satisfaction–and loyalty.
Our half-day Difficult Conversations course will teach you about navigating challenging discussions. Learn how to identify potential triggers, prepare yourself, frame interactions constructively, and take responsibility for your words.
Course Instructor
Andrea Bierer
Additional
Training Courses
Check out our upcoming training courses to learn more about all the training we offer to help your business succeed.
Customized
Onsite Training
We can bring any one of our courses to you–in person or online–or design a new course to meet your organization’s professional development needs.